Advertising to Children on TV

Advertising to Children on TV

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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.One way to apply Piageta#39;s work to childrena#39;s understanding of advertising is to consider that understanding as problem solving. For example, childrena#39;s ability to distinguish advertising from programs or their ability to understand advertisementsanbsp;...

Title:Advertising to Children on TV
Author: Barrie Gunter, Caroline Oates, Mark Blades
Publisher:Routledge - 2004-09-22

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