Business Essentials

Business Essentials

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The #1 brief Introduction to Business text. Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business--and a need for a change in the Introduction to Business course and text. The eighth edition captures the widespread significance of these developments and presents their implications on businesses today.The eighth edition captures the widespread significance of these developments and presents their implications on businesses today.


Title:Business Essentials
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: - 2011
ISBN-13:

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