Handbook of Marketing

Handbook of Marketing

4.11 - 1251 ratings - Source



The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change. The Handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. It includes contributions from leading scholars in the field, and the input of an international and extremely distinguished advisory board of marketing academics. The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing.References Aaker, D.A. (1991) Managing Brand Equity. New York: Free Press. ( 1994) Should you take your brand to where the action is?. Harvard Business Review, September/ October, 135-43. (1996) Building Strong Brands. New York: anbsp;...


Title:Handbook of Marketing
Author: Barton A Weitz, Robin Wensley
Publisher:SAGE - 2002-11-04
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA