Hello, My Name Is Awesome

Hello, My Name Is Awesome

4.11 - 1251 ratings - Source

Every year, 6 million companies and more than 100, 000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyonea€”even noncreative typesa€”can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Testa€”two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examplesa€”the good, the bad, and the a€œso bad she gave them an award.a€ Alexandra Watkins is not afraid to name names.Use the microphone key on an iPhone and speak the name as a text message. ... TCHO (fancy chocolate) Svbtle (publishing network) Twyxt (couples app) Houzz ( interior design) HAcagen-Dazs (ice cream) Ia#39;d like to buy a vowel, please.

Title:Hello, My Name Is Awesome
Author: Alexandra Watkins
Publisher:Berrett-Koehler Publishers - 2014-09-15

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