Managing change across corporate cultures

Managing change across corporate cultures

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qManaging Change Across Corporate Culturesq peels away the mysteries of corporate culture to reveal why it has such a powerful influence on every aspect of the performance of a business. It shows how to shape high performing corporate cultures in a complex international environment. As the natural successor to Fons Trompenaars and Charles Hampden-Turner's landmark bestseller, qRiding the Waves of Culture, q qManaging Change Across Corporate Culturesq shows exactly how to create an environment where astonishing business breakthroughs are possible. New research shows that in cross-border business, differences in corporate culture have more far-reaching repercussions than even differences in national cultures. Never before has there been such enormous interest in shaping and changing the cultures of our businesses, whether to revitalise them after restructuring or to provide the glue that holds them together through the sea changes of globalization. THE CULTURE FOR BUSINESS series addresses the most important business issues of the moment from a specifically cross-cultural perspective. It is grounded in the research that underpins the unique Trompenaars Hampden-Turner (THT) database of cross-cultural profiles. Over 60, 000 managers from more than 60 countries across the world have completed THT's extensive diagnostic questionnaire, and the series draws on this deep research base as a platform for these highly accessible guides to key business subjects like strategic planning and scenarios, corporate culture and communications. The series is entertaining and inviting, aimed at busy executives who need to be able to address contemporary business issues from multiple perspectives.This book discusses what corporate culture is, how it can be assessed, why corporate culture has such a powerful influence on the economic performance of organizations, and how high-performing corporate cultures can be shaped in an ...


Title:Managing change across corporate cultures
Author: Alfons Trompenaars, Peter Prud'homme
Publisher:Capstone Ltd - 2004
ISBN-13:

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