Marketing Engineering

Marketing Engineering

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This book and associated software (available separately) aims to train business students to translate marketing concepts into context specific operational decisions and actions using analytical, quantitative, and computer modeling techniquesThis book and associated software (available separately) aims to train business students to translate marketing concepts into context specific operational decisions and actions using analytical, quantitative, and computer modeling ...


Title:Marketing Engineering
Author: Gary L. Lilien, Arvind Rangaswamy
Publisher:DecisionPro - 2004
ISBN-13:

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