The McDonaldization of Society

The McDonaldization of Society

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Now in its Eighth Edition, George Ritzer's McDonaldization of Society continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many current issues, especially in the areas of consumption and globalization. Through vivid, story-telling prose, Ritzer provides an insightful introduction to the ways in which the principles of the fast-food restaurant are coming to dominate sectors of American society as well as the rest of the world. This new edition has been fully updated to include a new focus on McDonaldization of the workforce.McDonalda#39;s also manages seven international training centers, including Hamburger Universities in Australia, Brazil, China, England, Germany, and Japan.55 In 1958, McDonalda#39;s published an operations manual that detailed how to run aanbsp;...


Title:The McDonaldization of Society
Author: George Ritzer
Publisher:SAGE Publications - 2014-10-29
ISBN-13:

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